When I interview potential employees, one of the most important personality traits I am attentive to is whether they are inherently a positive or negative person. Because here is the thing...

Every great slogan is focused on harnessing the feeling one gets while engaging with the product. If you come here, you will be happy. If you eat this, you will feel like a champion.

There are six things a brand must consider to help maximize its cult-like following. You don’t have to master all six of these, but the best cult-like brands master at least two of them.

Just do it The happiest place on earth The ultimate driving machine Finger-lickin' good What do you feel when you think of each of these slogans?

Trust and integrity are fragile and, when it comes to a relationship with your consumers, it should not be taken for granted. Here are examples why