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253. Your True Job And The Critical Lesson To Learn From McDonald’s
Your job description and job title are not your true job. The most successful leaders are the ones who understand their true job. Let's start with McDonald's.
252. The 7 Secrets For A Culture of Calculated Risks
A life with no risk is no life at all. The best company cultures are the ones that embrace calculated risks. Time to break out your calculator. Let's risk it.
251. Your Customer’s Problems And The Secret Art of Discovery
There are 5 ways to figure out your customer's problems without your customer even knowing. And it starts with watching TV and a broken heel
“Outstanding. Stimulating. Powerful. [Jeff] prompts us to rethink the little things we do every day.”
DAVE M. (CEO/Entrepreneur)
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OTHER ARTICLES
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81. Human Behavior and the Vegetable Peeler
When I interview potential employees, one of the most important personality traits I am attentive to is whether they are inherently a positive or negative person. Because here is the thing...
78. How To Create A Great Slogan That Sells
Every great slogan is focused on harnessing the feeling one gets while engaging with the product. If you come here, you will be happy. If you eat this, you will feel like a champion.
77. The Magic Number 7 – And How It Will Change Your Business
There are six things a brand must consider to help maximize its cult-like following. You don’t have to master all six of these, but the best cult-like brands master at least two of them.
76. Your Company Brand in 5 Words or Less
Just do it The happiest place on earth The ultimate driving machine Finger-lickin' good What do you feel when you think of each of these slogans?
60. Trust, Integrity and Why You Need To Care
Trust and integrity are fragile and, when it comes to a relationship with your consumers, it should not be taken for granted. Here are examples why